[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ampec.cz\/youtube-zaplati-pokutu-170-milionu-dolaru-za-sber-dat-o-detech\/#Article","mainEntityOfPage":"https:\/\/www.ampec.cz\/youtube-zaplati-pokutu-170-milionu-dolaru-za-sber-dat-o-detech\/","headline":"YouTube zaplat\u00ed pokutu 170 milion\u016f dolar\u016f za sb\u011br dat o d\u011btech","name":"YouTube zaplat\u00ed pokutu 170 milion\u016f dolar\u016f za sb\u011br dat o d\u011btech","description":"Google, je ve vlastnictv\u00ed spole\u010dnosti Alphabet, kter\u00e1 zast\u0159e\u0161uje ve\u0161ker\u00e9 aktivity Googlu, m\u00e1 v USA probl\u00e9m. Podle tamn\u00edch \u00fa\u0159ad\u016f pr\u00fd server YouTube sb\u00edr\u00e1 p\u0159\u00edli\u0161 mnoho osobn\u00edch \u00fadaj\u016f o d\u011btech, kter\u00e9 by t\u00edm mohl vystavovat nebezpe\u010d\u00ed.
 Feder\u00e1ln\u00ed obchodn\u00ed komise u\u017e dokonce navrhla pokutu ve v\u00fd\u0161i 170 milion\u016f dolar\u016f. YouTube bylo toti\u017e obvin\u011bno ze sledov\u00e1n\u00ed div\u00e1k\u016f d\u011btsk\u00fdch kan\u00e1l\u016f […]","datePublished":"2019-09-17","dateModified":"2023-06-02","author":{"@type":"Person","@id":"https:\/\/www.ampec.cz\/author\/#Person","name":"","url":"https:\/\/www.ampec.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/01173f1da90dde8adb887d6793fa4e42c4004e53f8d645d9b1cb57c2dee8e188?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/01173f1da90dde8adb887d6793fa4e42c4004e53f8d645d9b1cb57c2dee8e188?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ampec.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ampec.cz\/wp-content\/uploads\/img_a354717_w3356_t1569310775.jpg","url":"https:\/\/www.ampec.cz\/wp-content\/uploads\/img_a354717_w3356_t1569310775.jpg","height":0,"width":0},"url":"https:\/\/www.ampec.cz\/youtube-zaplati-pokutu-170-milionu-dolaru-za-sber-dat-o-detech\/","about":["Finance"],"wordCount":500,"articleBody":"Google, je ve vlastnictv\u00ed spole\u010dnosti Alphabet, kter\u00e1 zast\u0159e\u0161uje ve\u0161ker\u00e9 aktivity Googlu, m\u00e1 v USA probl\u00e9m. Podle tamn\u00edch \u00fa\u0159ad\u016f pr\u00fd server YouTube sb\u00edr\u00e1 p\u0159\u00edli\u0161 mnoho osobn\u00edch \u00fadaj\u016f o d\u011btech, kter\u00e9 by t\u00edm mohl vystavovat nebezpe\u010d\u00ed.
 Feder\u00e1ln\u00ed obchodn\u00ed komise u\u017e dokonce navrhla pokutu ve v\u00fd\u0161i 170 milion\u016f dolar\u016f. YouTube bylo toti\u017e obvin\u011bno ze sledov\u00e1n\u00ed div\u00e1k\u016f d\u011btsk\u00fdch kan\u00e1l\u016f pomoc\u00ed soubor\u016f cookies bez souhlasu rodi\u010d\u016f a c\u00edlen\u00ed reklamy v hodnot\u011b n\u011bkolika milion\u016f dolar\u016f.
 Sankce je v tomto p\u0159\u00edpadu rekordn\u011b vysok\u00e1 a zakl\u00e1d\u00e1 se na z\u00e1kon\u011b z roku 1998, kter\u00fd zakazuje sb\u011br informac\u00ed o d\u011btech mlad\u0161\u00edch 13 let. Z\u00e1kon byl v roce 2013 novelizov\u00e1n tak, aby obsahoval cookies slou\u017e\u00edc\u00ed ke sledov\u00e1n\u00ed n\u00e1vyk\u016f pro prohl\u00ed\u017een\u00ed internetu. Z celkov\u00e9 \u010d\u00e1stky obdr\u017e\u00ed 34 milion\u016f dolar\u016f tak\u00e9 Gener\u00e1ln\u00ed advok\u00e1tn\u00ed kancel\u00e1\u0159 v New Yorku.Bude to Google bolet?
 Google tuto vysokou pokutu v podstat\u011b ani nezaregistruje. Proto\u017ee mate\u0159sk\u00e1 spole\u010dnost Alphabet generuje p\u0159es 85 % p\u0159\u00edjm\u016f pr\u00e1v\u011b z online reklamy. Firma ve sv\u00fdch slu\u017eb\u00e1ch a vyhled\u00e1va\u010di prod\u00e1v\u00e1 reklamn\u00ed prostor a reklamn\u00ed technologie zahrnuj\u00edc\u00ed analytick\u00e9 n\u00e1stroje a jen za druh\u00e9 \u010dtvrtlet\u00ed roku 2019 vyk\u00e1zala celkov\u00e9 p\u0159\u00edjmy 38,9 miliard dolar\u016f.
 YouTube ji\u017e uvedlo, \u017ee za \u010dty\u0159i m\u011bs\u00edce zna\u010dn\u011b zpracov\u00e1vat v\u0161echna data shrom\u00e1\u017ed\u011bn\u00e1 z d\u011btsk\u00fdch kan\u00e1l\u016f jako by poch\u00e1zeli od d\u011bt\u00ed samotn\u00fdch. Port\u00e1l bude data z d\u011btsk\u00fdch kan\u00e1l\u016f sb\u00edrat i nad\u00e1le, ov\u0161em pouze za \u00fa\u010delem zkvalitn\u011bn\u00ed sv\u00fdch slu\u017eeb, nikoliv pro c\u00edlen\u00ed reklamy.
 Krom\u011b pen\u011b\u017eit\u00e9 pokuty navrhovan\u00e9 \u0159e\u0161en\u00ed vy\u017eaduje, aby spole\u010dnost vytvo\u0159ila syst\u00e9m pro identifikaci obsahu zam\u011b\u0159en\u00e9ho na d\u011bti a informovala majitele kan\u00e1l\u016f o jejich povinnostech z\u00edskat souhlas rodi\u010d\u016f p\u0159ed shroma\u017e\u010fov\u00e1n\u00edm informac\u00ed o d\u011btech.
 Feder\u00e1ln\u00ed obchodn\u00ed komise se nechala sly\u0161et, \u017ee \u010d\u00e1stka byla stanovena \u00fam\u011brn\u011b p\u0159\u00edjm\u016fm, kter\u00e9 stihla firma d\u00edky t\u00e9to praktice vygenerovat. P\u0159esto\u017ee se jedn\u00e1 pouze o zlomek re\u00e1ln\u00fdch p\u0159\u00edjm\u016f, kter\u00e9 p\u0159itekly na \u00fa\u010det spole\u010dnosti, st\u00e1le se jedn\u00e1 o \u010d\u00e1stku zhruba trojn\u00e1sobn\u011b vy\u0161\u0161\u00ed, ne\u017e je rozpo\u010det nap\u0159\u00edklad \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu.Elegantn\u00ed \u0159e\u0161en\u00ed
 Na konci srpna video port\u00e1l YouTube ozn\u00e1mil, \u017ee uvede na trh YouTube Kids s odd\u011blen\u00fdm prostorem pro d\u011bti v z\u00e1vislosti na jejich v\u011bku. Prostor bude navr\u017een\u00fd tak, aby vylu\u010doval nevhodn\u00e1 videa a nebude obsahovat reklamu zalo\u017eenou na chov\u00e1n\u00ed.
 P\u0159itom YouTube d\u0159\u00edve jednalo p\u0159\u00edmo se spole\u010dnostmi jako jsou Mattel nebo Hasbro a nab\u00edzelo jim slu\u017eby c\u00edl\u00edc\u00ed reklamu p\u0159esn\u011b na d\u011bti ve v\u011bku 6 \u2013 11 let s v\u011bt\u0161\u00ed p\u0159esnost\u00ed ne\u017e to dnes dok\u00e1\u017eou nap\u0159\u00edklad televizn\u00ed stanice.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"YouTube zaplat\u00ed pokutu 170 milion\u016f dolar\u016f za sb\u011br dat o d\u011btech","item":"https:\/\/www.ampec.cz\/youtube-zaplati-pokutu-170-milionu-dolaru-za-sber-dat-o-detech\/#breadcrumbitem"}]}]